By Django for Seatthole
There are a variety of reasons you might need tee shirts, pins with your logo on them or bumper stickers. This article will focus on why you need to sell this stuff if you’re a band.
According to Rolling Stone magazine, Britney Spears was expected to make as much as $125,000.00 per concert in merch sales alone. Of that, she’d keep up to $60,000.00. That’s sixty thousand dollars for Britney per night. Do the math and you’ll see that over the course of a big ol’ tour, she’d make a lot of money.
Billboard.com reports that Ozzy Ozbourne has raked in more than $50 million in merch sales.
Of course, most bands aren’t at that point yet.
But if you’re playing decent-sized venues, you’ve got cool shirts, and your band has some sort of following, there’s no reason you can’t make WAY more in merch sales than you do at the door.
Selling CDs is fine (and a smart thing to do), but why not offer your more affluent fans something extra? T-shirts, pullover hoodies, girlie shirts, panties, all with your logo on them will give people a chance to have something they like and support you at the same time.
Don’t worry about sounding like you’re selling out by hyping your merch onstage. It doesn’t show that you’re money hungry, just that you won’t be begging for gas money to get to the next show.
And who knows? By the time you’ve sold out of shirts at a few concerts, you might just become as big as Britney Spears.